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Monday, June 9, 2008

My Second Chance to Meet Alexa

I can say that Alexa is a wonderful being. I used to be with her months back before I started this new set of blogs. I think if you are “relative old” in the blogging word, I am very sure that you have known Alexa.by heart. So, who is Alexa? What is her work? How she helps bloggers? What can a blogger do improve his/her Alexa?

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This is my new blog and I feel a bit of shame to show how I fared in Alexa. As of today, it is between the eighth and ninth million place. I really want to be ranked better because a better rank means a better opportunity. Yesterday, I have browsed and read every useful information that I could read from Alexa’s website and if someone of you reads this, I’m gonna post what I have learned. After all, this is Bloglearning blog. Feel free to share your experiences, your suggestions or questions. If someone may pass into this, they might have answers to questions and ideas to share as well.

Personally, all I know about Alexa. is, she does give a traffic rank. But now let’s all discover that she has more to offer. In order to serve millions of webmasters and its clients, Alexa. has built an unparalleled database of information about sites that includes statistics, related links and more. In order to see the information regarding the site, one must simply type/encode the url of the desired site and loo! – the related information will be shown. The following is my own traffic information and if you go to the Alexa’s website site and search for http://abc-bloglearning.com, you will definitely finnd the same information.



Where bloggers like me are concerned, traffic ranking is the concern when Alexa is being talked about. Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources. The information is sorted, sifted, anonymized, counted, and computed, until, finally, Alexa gets the traffic rankings shown in the Alexa service.

What is a traffic rank anyway?
According to Alexa, she computes the traffic rank based on three months of aggregated historical traffic data from millions of Alexa. Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site's current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter. Actually, I never knew that there are this term like “reach” only now I am able to understand it.



What is the so-called “reach”?
Reach measures the number of users. It is typically expressed as the percentage of all Internet users who visit a given site. As an example, if a site like yahoo.com has a reach of 28%, this means that of all global Internet users measured byAlexa, 28% of them visit yahoo.com. Alexa's one-week and three-month average reach are measures of daily reach, averaged over the specified time period. The three-month change is determined by comparing a site's current reach with its values from three months ago. Another trivia for me is the difference between the reach and the “page views”

The “Page Views”
According to Alexa. herself, “page views” measure the number of pages viewed by site visitors. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the visitors to the site. The three-month change is determined by comparing a site's current page view numbers with those from three months ago



Alexa. Explained the “Traffic Trend Graph”
The Trend graph shows viewers a three-day moving average of the site's daily traffic rank, charted over time. The daily traffic rank reflects the traffic to the site based on data for a single day. In contrast, the main traffic rank shown in the Alexa Toolbar and elsewhere in the service is calculated from three months of aggregate traffic data.

Daily traffic rankings will sometimes benefit sites with sporadically high traffic, while the three-month traffic ranking benefits sites with consistent traffic over time. SinceAlexa feels that consistent traffic is a better indication of a site's value, she’ve chosen to use the three-month traffic rank to represent the site's overall popularity. Alexa uses the daily traffic rank in the Trend graphs because it allows viewers to see short-term fluctuations in traffic much more clearly.

It is possible for a site's three-month traffic rank to be higher than any single daily rank shown in the Trend graph. On any given day there may be many sites that temporarily shoot up in the rankings. But if a site has consistent traffic performance, it may end up with the best ranking when the traffic data are aggregated into the three-month average. A good analogy is the current European Football Championships: if a different team comes in first at each match, but you come in second at all eight matches (for example), the team can end up winning the cup.
Unfortunately, I cannot display my graph because I am very far from the minimum traffic the graph requires, which is at least within the 100,000th rank.



So what’s the best way to increase the ranking? Simple rule: greater traffic. However, I also overheard from somewhere that if your widget is clicked, or if someone visits Alexa from your site, you are being rewarded for it, of course, by a little raise in the rank. I am not sure about this though, maybe if someone can shed a light? And if you wanna have your own Alexa. widget to currently monitor your traffic rank, simply click here at click here at Alexa. or click the banner to have your own. The size is actually in various sizes, it has also a widget like the one in my left side bar.

4 comments:

  1. Hi there, stopping by to say hi. I hope you have a great day.See ya later

    http://indemandopinions.com/

    ReplyDelete
  2. thanks for visiting mya blog...greeting from Indonesia

    ReplyDelete
  3. Alexa Internet, is a California-based subsidiary company of Amazon.com that is best known for operating a website that provides information on the web traffic to other websites.
    Alexa collects information from users who have installed an “Alexa Toolbar,” allowing them to provide statistics on web site traffic, as well as lists of related links. It uses these data to form Alexa ranking. There is some controversy over how representative Alexa’s user base is of typical Internet behavior. If Alexa’s user base is a fair statistical sample of the internet user population, Alexa’s ranking should be quite accurate. A known source of bias is the self-selecting, opt-in nature of Alexa traffic tracking software installation, but the significance of this bias on rankings is not reported. Alexa ranking measures traffic ranking collected from Alexa toolbar users. High alexa ranking has no relationship with high google ranking, yahoo ranking, and etc.
    Ranking in Alexa is significant as it can significantly increase your bargaining power when it comes to selling advertising on your site. If advertisers see that your site has a higher ranking, they are likely to think that they can sell more of their products and services by having a link on your site. This means that you can charge them higher fees for that link.

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